Privacy policy
Last updated: 6/19/2026
This Privacy Policy describes how Rocket Canopy (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, make a purchase from www.rocketcanopy.com (the "Site"), or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" mean you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as described below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses described below, we may use information we collect about you to communicate with you, provide the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes, or can reasonably be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Basic contact details, including your name, mailing address, telephone number, and email address.
- Order information, including your name, billing address, shipping address, payment confirmation, email address, and telephone number.
- Account information, including your username, password, and security questions.
- Shopping information, including the items you view, place in your cart, or add to your wishlist.
- Marketing preference information, including whether you have agreed to receive promotional communications by email or SMS text message.
- SMS subscription information, including your mobile telephone number, consent status, subscription source, opt-in date and time, opt-out requests, and records relating to SMS messages sent to or received from you.
- Customer support information, including information you choose to include in communications with us, such as when you send a message through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing certain features.
Information We Collect Through Cookies
We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
We may obtain information about you from third parties, including vendors and service providers that collect information on our behalf, such as:
- Companies that support our Site and Services, such as Shopify.
- SMS messaging platforms, telecommunications providers, mobile carriers, and other service providers that help us operate and administer our SMS marketing program.
- Our payment processors, which collect payment information, such as bank account, credit card, debit card, and billing information, to process your payment, fulfill your orders, and provide products or services you have requested.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and Cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below titled Third-Party Websites and Links.
How We Use Your Personal Information
- Providing Products and Services. We use your personal information to provide the Services and perform our contract with you, including to process payments, fulfill orders, send notifications relating to your account, purchases, returns, exchanges, deliveries, or other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, and enable you to post reviews.
- Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, SMS text message, or postal mail, and showing you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising displayed on our Site and other websites.
- Administering Our SMS Program. When you affirmatively consent to receive SMS marketing messages, we use your mobile telephone number and SMS subscription information to send recurring promotional messages, administer your subscription, personalize messages and offers, process opt-out requests, provide customer support, maintain records of consent, monitor message delivery, prevent fraud or misuse, and comply with applicable legal and regulatory requirements.
- Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We recommend that you do not share your username, password, or other access details with anyone. If you believe your account has been compromised, please contact us immediately.
- Communicating With You. We use your personal information to provide customer support and improve our Services. This is in our legitimate interests to be responsive to you, provide effective services, and maintain our business relationship with you.
SMS Marketing and Mobile Information
When you provide your mobile telephone number and affirmatively consent to receive SMS marketing messages from Rocket Canopy, we may use your number to send recurring marketing and promotional text messages. These messages may include product announcements, special offers, promotional campaigns, abandoned-cart reminders, back-in-stock notifications, event information, and other marketing communications.
We may collect your mobile telephone number and SMS marketing consent when you:
- Enter your telephone number through a website form, popup, checkout page, account registration page, landing page, or other subscription form;
- Check a box or otherwise affirmatively agree to receive SMS marketing messages;
- Text a designated keyword to a telephone number or short code operated by us or on our behalf; or
- Provide your telephone number and consent through another authorized interaction with Rocket Canopy.
Providing a telephone number for shipping, billing, order fulfillment, customer support, or another non-marketing purpose does not, by itself, enroll you in our SMS marketing program. Consent to receive SMS marketing messages is not a condition of purchasing any goods or services from Rocket Canopy.
We may maintain records associated with your SMS subscription, including your mobile telephone number, consent status, the date, time, and method through which consent was provided, the disclosure presented when you subscribed, messages sent and received, delivery information, and opt-out requests.
We use mobile information to administer our SMS marketing program, send communications you have requested, personalize messages and offers, provide customer support, process opt-out requests, maintain records of consent, monitor message delivery, prevent fraud or misuse, and comply with applicable legal obligations.
We may disclose mobile information to Shopify and to vendors that help us operate our SMS program, including SMS messaging platforms, telecommunications providers, mobile carriers, hosting providers, analytics providers, customer-support providers, and other service providers acting on our behalf. These service providers may process mobile information only as necessary to provide services to us or as otherwise permitted by applicable law.
We do not sell mobile telephone numbers or SMS consent information. We do not share mobile telephone numbers or SMS consent information with unaffiliated third parties for their own independent marketing purposes.
Message frequency varies. Message and data rates may apply. For additional information concerning the SMS marketing program, including message frequency, opt-out instructions, and customer support information, please review the SMS Marketing Terms in our Terms of Service.
You may withdraw your consent to receive SMS marketing messages at any time by replying STOP to a marketing message. You may also use other commonly recognized opt-out words, such as QUIT, END, CANCEL, UNSUBSCRIBE, or OPT OUT, or contact us using the information provided in the Contact section below.
After submitting an opt-out request, you may receive one final message confirming that your request has been processed. Withdrawing consent to SMS marketing does not affect the lawfulness of processing performed before your withdrawal and does not prevent us from sending non-marketing messages when permitted by law, including messages relating to an order, transaction, delivery, payment, account, security issue, warranty claim, or customer-service request.
Depending on where you live, you may have the right to access, correct, delete, or obtain a copy of your personal information, including your mobile information and SMS consent records. You may exercise these rights by contacting us using the information provided in the Contact section below.
Cookies
Like many websites, we use Cookies on our Site. For specific information about the Cookies Shopify uses to power our store, see Shopify's Cookie Policy. We use Cookies to power and improve our Site and Services, including to remember your actions and preferences, run analytics, and better understand user interaction with the Services. We may also permit third parties and service providers to use Cookies on our Site to better tailor services, products, and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can choose to configure your browser to remove or reject Cookies through your browser controls. Removing or blocking Cookies can negatively affect your experience and may cause some Services, including certain features and general functionality, to work incorrectly or become unavailable. Additionally, blocking Cookies may not completely prevent how we disclose information to third parties such as advertising partners.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
- With vendors or other third parties that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
- With Shopify, SMS messaging platforms, telecommunications providers, mobile carriers, and other vendors that assist us in administering and delivering our email and SMS marketing programs.
- With business and marketing partners, including Shopify, to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you direct us, request that we disclose information, or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.
- With our affiliates or otherwise within our corporate group, in our legitimate interests to operate a successful business.
- In connection with a business transaction, such as a merger, acquisition, reorganization, or bankruptcy; to comply with applicable legal obligations, including responding to subpoenas, search warrants, and similar requests; to enforce applicable terms of service; and to protect or defend the Services, our rights, and the rights of our users or others.
We have disclosed the following categories of personal information and sensitive personal information, denoted by an asterisk where applicable, about users during the past 12 months for the purposes described above in How We Collect and Use Your Personal Information and How We Disclose Personal Information:
| Category | Categories of Recipients |
|---|---|
|
|
We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.
User-Generated Content
The Services may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, that content will be public and accessible by anyone.
We do not control who will have access to information you choose to make available to others and cannot ensure that parties with access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of information you make publicly available or for the accuracy, use, or misuse of information you disclose to or receive from third parties.
Third-Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on those sites.
Information you provide in public or semi-public venues, including information shared on third-party social networking platforms, may also be viewable by other users of the Services and users of those third-party platforms without limitation regarding its use by us or a third party. Our inclusion of such links does not, by itself, imply endorsement of the content on those platforms or of their owners or operators, except as disclosed through the Services.
Children's Data
The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact information below to request its deletion.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell," as those terms are defined under applicable law, personal information belonging to individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. In addition, information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
How long we retain personal information depends on various factors, including whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.
We may retain mobile telephone numbers, SMS consent records, opt-in and opt-out information, message records, and related subscription information for as long as reasonably necessary to administer the SMS program, document consent and withdrawal, comply with legal and regulatory obligations, resolve disputes, prevent unauthorized messaging, and enforce our agreements.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and, in some cases, we may decline your request as permitted by law.
- Right to Access or Know. You may have the right to request access to personal information we hold about you, including details relating to the ways in which we use and disclose your information.
- Right to Delete. You may have the right to request that we delete personal information we maintain about you.
- Right to Correct. You may have the right to request that we correct inaccurate personal information we maintain about you.
- Right of Portability. You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, subject to certain circumstances and exceptions.
- Restriction of Processing. You may have the right to ask us to stop or restrict our processing of personal information.
- Withdrawal of Consent. Where we rely on consent to process your personal information, you may have the right to withdraw that consent.
- Appeal. You may have the right to appeal our decision if we decline to process your request. You may do so by replying directly to our denial.
- Managing Email Preferences. We may send you promotional emails, and you may opt out of receiving them at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send non-promotional emails, such as emails relating to your account or orders.
- Managing SMS Preferences. You may opt out of receiving SMS marketing messages at any time by replying STOP or another recognized opt-out keyword to a marketing message. You may also contact us directly to withdraw SMS consent. Opting out of marketing messages will not prevent us from sending non-marketing communications when permitted by law.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact information provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address, telephone number, or account information, before providing a substantive response to your request.
In accordance with applicable law, you may designate an authorized agent to make requests on your behalf. Before accepting a request from an agent, we may require the agent to provide proof that you authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request within the time required by applicable law.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact information provided below. If you are not satisfied with our response, depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.
International Users
Please note that we may transfer, store, and process your personal information outside the country in which you live, including in the United States. Your personal information may also be processed by staff, service providers, and partners in these countries.
If we transfer your personal information outside Europe, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant United Kingdom authority, as applicable, unless the information is transferred to a country determined to provide an adequate level of protection.
Contact
If you have questions about our privacy practices, this Privacy Policy, our SMS marketing program, or would like to exercise any rights available to you, please contact us using the information below:
Rocket Canopy
3000 Perimeter Park Drive, Suite C
Morrisville, NC 27560
United States
Telephone: +1 (919) 650-1868
Email: contact@rocketcanopy.com